The impact of corporate social responsibility on employee engagement.
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Date
2013
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Abstract
The purpose for this study was to assess the impact of Corporate Social
Responsibility (CSR) on Employee Engagement (EE) in the State Owned Company,
Eskom, Specifically, it examines the impact of three CSR dimensions namely,
awareness, involvement and environmental and the two dimensions of EE, namely,
Job Engagement (JE) and Organizational Engagement (OE). Methodology
approach; This study was conducted through a quantitative method of primary and
secondary data such as questionnaires, theoretical frameworks and academic
literature. Nonprobability sampling method was used. The study was tested on 380
Eskom employees. Findings; organizational leaders are eager to implement CSR
strategies in the organizations. The present study revealed realistic and practical
practises to broaden understanding the current status of the organization,
understanding EE and understanding the role CSR could play as a potential Human
Resources (HR) tool to engage employees. Presentation of results and analysis of
the study based on collected questionnaires that indicated a significant relationship
between the two variables, CSR and EE. Implications/originality/value; the current
study made a significant contribution and extension to the knowledge regarding the
impact of CSR on employee behavioural outcomes. This study adds on the calls by
many researchers for more future researches that will address the relationship
between CSR initiatives and EE in other industries.
Description
MBA University of KwaZulu-Natal, Durban 2013.
Keywords
Eskom (Firm), Social responsibility of business--South Africa., Government business enterprises--South Africa., Job satisfaction--South Africa., Theses--Business administration.