Mega-events and tourism impacts : foreign visitor perceptions of the 2010 FIFA World Cup in South Africa.
MetadataShow full item record
There are several impacts of hosting events that relate to economic and social development aspects. South Africa has used sport tourism to promote the country as a major sports events destination. Research on mega-events tends to focus on economic impacts, including tourism effects. Very few, however, examine visitor perceptions of the event to establish experiences and concerns. This article examines the positive and negative relationships between tourism and the hosting of mega-events with a special focus on the 2010 FIFA World Cup, Africa’s first mega-event. Additionally, visitor perceptions derived from interviews undertaken with 4 814 foreign tourists during the World Cup are examined. The results reveal that foreign visitors generally enjoyed their stay in South Africa and perceived the country as a good tourism destination. The article concludes that tourism outcomes related to the hosting of mega-events need to be planned, particularly if more widespread benefits are to be realised within the tourism industry and in local communities. In particular, the positive experiences and images of South Africa as a result of the World Cup should be integrated into an appropriate destination marketing strategy.
Showing items related by title, author, creator and subject.
The development and evaluation of a community-based programme offering psychosocial support to vulnerable children affected by HIV/AIDS, poverty and violence. Killian, Beverley Janet. (2004)This research programme endeavours to develop, implement and evaluate an effective method of offering psychosocial support to vulnerable children. Vulnerability is defined by trained community members as including children ...
The state of spatial information for land reform in South Africa : a case study of the Amantungwa Land Reform project. Kubheka, Sipho. (2006)Many authors and practitioners involved in rural or local development agree that co-operation and the integration of efforts by the delivery agents is crucial for sustainable development programmes. The delivery of Land ...
The impact of urban expansion and population growth on productivity of forestlands : study area: Rustenburg Local Municipality. Seokwang, Modise. (2007)The survey has been carried out in North West Province within Rustenburg Local Municipality. This is an Urban Forestry research in which six sites including peri-urban, urban, suburban and semi-rural areas were ...