Now showing items 1-6 of 6
Perspectives on the effects of ambush marketing: the case of Nike, the global ambusher.
Nike is one of the most recognisable brands in world. The brand has developed a reputation for its creative and imaginative marketing strategies, especially its effective and successful use of ambush marketing as a ...
Demand chain planning operations within capacity constraints : Nestlé ZAR.
Organisations are currently faced with difficulties in effectively aligning demand plans to the volatile environments in which they operate. While operating environments and consumer needs change, capacity capabilities ...
Fast foods : UKZN Westville students' awareness of the health risks and their consumption patterns.
The research reveals that although University of KwaZulu-Natal (UKZN) Westville students are aware of the health implications of excessive fast food consumption, they do not base their purchasing and consumption decisions ...
Inventory management in the electricity industry in South Africa : a case study.
Electricity remains one of the most important technological innovations in human history, because of its importance to modern daily life, both domestically and industrially. In South Africa, Eskom Holdings is the state-owned ...
Green human-resource management towards sustainable organizations: a case of KwaZulu-Natal higher education institutions.
The Human Resources Management Division, as a strategic partner and one of the important functions in any organisation, can make a significant contribution to ensuring environmental sustainability in the organisations where ...
The role of sense of community in promoting community based entrepreneurship in rural KwaZulu-Natal, South Africa : an exploratory study of agricultural co-operatives.
Research on the sense of community theory has been investigated in relation to studies that addresses crime prevention (Polk, 2010), suicide (Whitlock, 2006) and decrease child abuse (Greenfield, 2010). However, there is ...