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Social media activism : an analysis of the #RhodesMustFall movement on Twitter (9 March 2015–9 April 2015).
Social media platforms have increasingly become associated with social movements globally. The platforms enables users to easily produce content, share information and interact with each other. Social media platforms have ...
Exploring the uses and gratification theory on Facebook and students: the motivation for use and its effects on undergraduate students at the University of KwaZulu-Natal, South Africa.
This study explored the tenets of the uses and gratification theory and how it relates to Facebook being a social media platform. The advent of technology, in particular the advent of social media sites becomes a daily ...