School of Management, IT and Governance
Recent Submissions
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Targeted sanctions as a new political discourse in Zimbabwe : a transition or obstacle to democracy from 2000-2013.
(2016)The main aim of the research was to critically analyse the potential impact of targeted sanctions in promoting or impeding democracy in Zimbabwe. The research was centred around the conflicting views on the use of targeted ... -
Social media and its contribution to brand building with special reference to Generation Y.
(2014)This study investigated the contribution of Social media to brand building, with special reference to a sample of Generation Y consumers in KwaZulu-Natal, South Africa. The study is based on four research objectives. ... -
Women's economic empowerment and entrepreneurship in agriculture : a case of Mashonaland West Province in Zimbabwe.
(2015)Gender equality and women’s empowerment has been widely acknowledged as an important goal for international development, especially within the agricultural sector. The agricultural sector is a critical sector for many ... -
Consumer-based brand equity of luxury car brands in Pietermaritzburg : a gender perspective.
(2015)South African education has undergone major restructuring since 1994 with the aim of improving the lives of the learners, their parents and educators. The restructuring and re-orientation has fortuitously caused casualties ... -
The effectiveness of the fibre processing and manufacturing Sector Education and Training Authority (SETA) in addressing skills shortages.
(2015)Abstract available in PDF file. -
Successfully integrating and managing millennials in the 21st century workplace.
(2015)The study aims to examine the three generations (Generation Y, Generation X and Baby Boomers) that constitute the present day labour force and the differences between these three groups. The millennial generation brings ... -
Integrated marketing communication in Chinese business-to-business markets : a case study.
(2015)Human relations exist purely based on our ability to communicate, and more importantly successful relationships develop based on our ability to communicate effectively. Communication affects every facet of our lives and ... -
Supply chain management best practices during natural disaster operations in Southern Africa : a case study of the United Nations World Food Programme.
(2015)The research study was aimed at giving an insight into the supply chain management best practices that are employed by the United Nations World Food Programme (UNWFP) during its humanitarian natural disaster operations in ... -
Testing of a framework for product placement in South Africa for the Hip Hop industry.
(2015)Product placement is a marketing tool on which billions of dollars are being spent (Plambeck, 2010, par. 4). This is when a brand name, packaging, logo or trademark intentionally appears in a form of media (Homer, 2009, ... -
Challenges of transporting retail goods into a landlocked country : the case of importing into Zimbabwe.
(2015)Landlocked countries over the world are presented with vast challenges in the import market. Importing goods, especially business-to-consumer goods come with a list of matters such as, transport costs, fluctuating exchange ... -
Factors affecting the agility of firms implementing lean manufacturing.
(2015)Production methods lie on a continuum from mass production to Lean and or Agile. Agile production represents an innovative supply chain strategy that shows promise in the manufacturing sector. Many South African companies ... -
Corporate social responsibility in small and medium enterprises in Pietermaritzburg.
(2015)Corporate Social Responsibility (CSR) has been identified and adopted by large businesses as a business strategy that is used to enhance company performance. It is globally used to link business and society through sustainable ... -
Strategic approaches to achieve corporate goals : a case study of the financial sector.
(2015)This research examined mergers and acquisitions in the South African banking sector. Many studies analysing bank mergers and acquisitions have been conducted in the United States and Europe. However, not much is investigated ... -
Investigating a male-dominated space : a study of women entrepreneurs in the construction industry in Pietermaritzburg, South Africa.
(2015)The potential of the South African economy to achieve desired growth is greatly hampered by the systematic exclusion of women entrepreneurial activity in the key industries that drive the economy. One such industry is the ... -
The demand for agile/leagile third party logistics services : an assessment of dairy industry needs.
(2015)The dairy industry is one of the fasted growing industries worldwide. This industry produces products that are used daily by many households and are regarded as a very important source of nutrition. Dairy products are ... -
The potential role for social media to improve agility in South African fashion industry supply chains.
(2015)With growing competition from international brands and increasing volatility, South African apparel companies have recently made significant efforts to improve their supply chain agility. Companies operating in this industry ... -
Globalization and marketing strategy implications : a case study of Zimbabwe's clothing and textile sector.
(2015)Within the discourse of trade liberalization, the extant literature tends to ‘idolize’ globalization rather than vilifying it. There is much and sometimes contradictory research findings on the broader impact of the ... -
The role of information and communication technology in improving food security in KwaZulu-Natal.
(2015)This thesis explored the role of Information and Communications Technology in improving food security. The study was conducted in the South African context and is based on KwaZulu-Natal Province. It investigated the factors ... -
Toilet-care product brand switching behaviour : a case study of consumers of Cosmo City, Gauteng Province, South Africa.
(2015)South African consumers face increasingly highly competitive brand offerings in the toilet-care product category due to the proliferation of multinational manufacturer and (private) retail store brand offerings. The economic ... -
Service quality satisfaction and brand equity : a case study of select South African universities.
(2015)Service quality, student satisfaction, and brand equity are key principles in marketing that are known to play an important role in marketing success. Changes to the South African higher education landscape and the subsequent ...
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