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dc.contributor.advisorTeer-Tomaselli, Ruth Elizabeth.
dc.creatorKaihar, Sunita.
dc.date.accessioned2012-05-11T12:56:18Z
dc.date.available2012-05-11T12:56:18Z
dc.date.created2001
dc.date.issued2001
dc.identifier.urihttp://hdl.handle.net/10413/5323
dc.descriptionThesis (M.A.)-University of Natal, Durban, 2001.en
dc.description.abstractRadio broadcasting is usually classified as either a public broadcasting service or as being commercially driven. In the South African context, the concept of community radio has further complicated the definition of a public broadcasting service. While profit motivation and niche marketing characterize a radio driven by commercial means, community radio is predominantly non-profit oriented, directed towards a particular community. A public broadcasting service is, amongst other elements, typified as being geographically accessible to all and of paying particular attention to minority groups. Lotus FM, a radio station that came into existence on 16 January 1983, for the South African Indian community, describes itself as a "national public service-cum-commercial broadcaster with community responsibility". The South African Indian community, a minority group within the broader South African population, comprises of five language groups (Hindi, Gujarati, Urdu, Tamil and Telegu) and three religious groupings (Hinduism, Islam and Christianity). This research aims to explore the feasibility with which Lotus FM is accommodating the conflicting interests of being a melange of all three forms of broadcasting and reflecting it via its programmes.en
dc.language.isoenen
dc.subjectRadio broadcasting--South Africa.en
dc.subjectIndians--South Africa.en
dc.subjectTheses--Culture, communication and media studies.en
dc.subjectLotus FM (Radio station)en
dc.titleMultifaceted broadcasting : an analysis into Lotus FM's role and identity as a "national public service-cum-commercial broadcaster with community responsibility".en
dc.typeThesisen


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