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dc.creatorNaidoo, Shalendra.
dc.date.accessioned2011-11-30T12:09:00Z
dc.date.available2011-11-30T12:09:00Z
dc.date.created2003
dc.date.issued2003
dc.identifier.urihttp://hdl.handle.net/10413/4466
dc.descriptionThesis (MBA)-University of Natal, Durban, 2003.en
dc.description.abstractNo abstract available.en
dc.language.isoenen
dc.subjectGeneric drugs--Public opinion.en
dc.subjectConsumers--South Africa--Attitudes.en
dc.subjectBrand name products.en
dc.subjectTheses--Business administration.en
dc.titleConsumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study.en
dc.typeThesisen
dc.contributor.supervisorColdwell, David A. L.


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