Consumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study.

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dc.creator Naidoo, Shalendra.
dc.date.accessioned 2011-11-30T12:09:00Z
dc.date.available 2011-11-30T12:09:00Z
dc.date.created 2003
dc.date.issued 2003
dc.identifier.uri http://hdl.handle.net/10413/4466
dc.description Thesis (MBA)-University of Natal, Durban, 2003. en
dc.description.abstract No abstract available. en
dc.language.iso en en
dc.subject Generic drugs--Public opinion. en
dc.subject Consumers--South Africa--Attitudes. en
dc.subject Brand name products. en
dc.subject Theses--Business administration. en
dc.title Consumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study. en
dc.type Thesis en
dc.contributor.supervisor Coldwell, David A. L.

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