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Consumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study.
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Consumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study.
Naidoo, Shalendra.
URI:
http://hdl.handle.net/10413/4466
Date:
2003
Abstract:
No abstract available.
Description:
Thesis (MBA)-University of Natal, Durban, 2003.
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