An exploration of how the content and advertising in "Seventeen" magazine influences the lives of teenage girls : a Pietermaritzburg classroom case study.

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dc.contributor.advisor Viney, Desiray.
dc.creator Shelver, Donna-Jade.
dc.date.accessioned 2011-09-12T10:04:15Z
dc.date.available 2011-09-12T10:04:15Z
dc.date.created 2010
dc.date.issued 2010
dc.identifier.uri http://hdl.handle.net/10413/3624
dc.description Thesis (M.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2010. en
dc.description.abstract This study explores the role that Seventeen magazine plays in the lives of its readers. More specifically, it investigates how the content and advertising in Seventeen influences the behaviour and identity development of Black, South African, teenage girls. This research focuses on three primary areas of study: • The role of the reader in message interpretation • The media’s role in identity development and behaviour • The socio-cultural influence of readers’ backgrounds on message interpretation and acceptance The research methodology of this study is primarily of a qualitative nature, using different methods of qualitative research to gather information. The data collected as part of the ethnographic research was linked to existing theoretical research regarding Reception Theories – including the ‘Hypodermic Needle’ model; ‘Uses and Gratifications’; and the ‘Active Audience’. en
dc.language.iso en en
dc.subject Advertising magazine. en
dc.subject Advertising--Research. en
dc.subject Public relations--Research. en
dc.subject Theses--Media and cultural studies. en
dc.title An exploration of how the content and advertising in "Seventeen" magazine influences the lives of teenage girls : a Pietermaritzburg classroom case study. en
dc.type Thesis en

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