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dc.contributor.advisorViney, Desiray.
dc.creatorShelver, Donna-Jade.
dc.date.accessioned2011-09-12T10:04:15Z
dc.date.available2011-09-12T10:04:15Z
dc.date.created2010
dc.date.issued2010
dc.identifier.urihttp://hdl.handle.net/10413/3624
dc.descriptionThesis (M.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2010.en
dc.description.abstractThis study explores the role that Seventeen magazine plays in the lives of its readers. More specifically, it investigates how the content and advertising in Seventeen influences the behaviour and identity development of Black, South African, teenage girls. This research focuses on three primary areas of study: • The role of the reader in message interpretation • The media’s role in identity development and behaviour • The socio-cultural influence of readers’ backgrounds on message interpretation and acceptance The research methodology of this study is primarily of a qualitative nature, using different methods of qualitative research to gather information. The data collected as part of the ethnographic research was linked to existing theoretical research regarding Reception Theories – including the ‘Hypodermic Needle’ model; ‘Uses and Gratifications’; and the ‘Active Audience’.en
dc.language.isoenen
dc.subjectAdvertising magazine.en
dc.subjectAdvertising--Research.en
dc.subjectPublic relations--Research.en
dc.subjectTheses--Media and cultural studies.en
dc.titleAn exploration of how the content and advertising in "Seventeen" magazine influences the lives of teenage girls : a Pietermaritzburg classroom case study.en
dc.typeThesisen


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