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dc.contributor.advisorTomaselli, Keyan G.
dc.creatorParker, Warren.
dc.date.accessioned2011-08-30T06:52:28Z
dc.date.available2011-08-30T06:52:28Z
dc.date.created1994
dc.date.issued1994
dc.identifier.urihttp://hdl.handle.net/10413/3554
dc.descriptionThesis (M.A.)-University of Natal, 1994.en
dc.description.abstractThis research explores the development of community-based media for HIV/AIDS education and prevention. The theoretical framework for the research was based in semiotic, cultural studies and participatory action research perspectives and is critical of conventional approaches to communication and media production. Conceptual ideas for the media products emerged through interaction with small groups of participants utilising participatory action research and focus group methodology. A series of posters were produced and distributed within the communities studied. The research demonstrates a practicable and replicable methodology for deriving community perspectives around a range of issues and articulating these via small media products. The methodology is relevant to health education, but may also be applicable to a range of community-based initiatives that seek to facilitate social change.en
dc.language.isoenen
dc.subjectAIDS (Disease)--Social aspects--South Africa.en
dc.subjectAIDS (Disease)--South Africa--Prevention.en
dc.subjectAIDS (Disease)--Study and teaching.en
dc.subjectMass media--Influence.en
dc.subjectTheses--Culture, communication and media studies.en
dc.subjectAIDS (Disease)--South Africa--Information services.en
dc.titleThe development of community-based media for AIDS education and prevention in South Africa: towards an action-based participatory research model.en
dc.typeThesisen


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