The development of community-based media for AIDS education and prevention in South Africa: towards an action-based participatory research model.

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dc.contributor.advisor Tomaselli, Keyan G.
dc.creator Parker, Warren.
dc.date.accessioned 2011-08-30T06:52:28Z
dc.date.available 2011-08-30T06:52:28Z
dc.date.created 1994
dc.date.issued 1994
dc.identifier.uri http://hdl.handle.net/10413/3554
dc.description Thesis (M.A.)-University of Natal, 1994. en
dc.description.abstract This research explores the development of community-based media for HIV/AIDS education and prevention. The theoretical framework for the research was based in semiotic, cultural studies and participatory action research perspectives and is critical of conventional approaches to communication and media production. Conceptual ideas for the media products emerged through interaction with small groups of participants utilising participatory action research and focus group methodology. A series of posters were produced and distributed within the communities studied. The research demonstrates a practicable and replicable methodology for deriving community perspectives around a range of issues and articulating these via small media products. The methodology is relevant to health education, but may also be applicable to a range of community-based initiatives that seek to facilitate social change. en
dc.language.iso en en
dc.subject AIDS (Disease)--Social aspects--South Africa. en
dc.subject AIDS (Disease)--South Africa--Prevention. en
dc.subject AIDS (Disease)--Study and teaching. en
dc.subject Mass media--Influence. en
dc.subject Theses--Culture, communication and media studies. en
dc.subject AIDS (Disease)--South Africa--Information services. en
dc.title The development of community-based media for AIDS education and prevention in South Africa: towards an action-based participatory research model. en
dc.type Thesis en

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