Key success factors of a telecommunications solution provider's new product development strategy.

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dc.creator Gengan, Theenasagree.
dc.date.accessioned 2011-05-04T10:40:49Z
dc.date.available 2011-05-04T10:40:49Z
dc.date.created 2002
dc.date.issued 2002
dc.identifier.uri http://hdl.handle.net/10413/2750
dc.description Thesis (MBA)-University of Natal, 2002. en_US
dc.description.abstract An understanding of the key success factors of New Product Development Strategy remains obscure for many organisations in the dynamic telecommunications industry. As managers recognise the heightened importance of innovation to competitive success, they face an apparent paradox: the orderly and predictable decisions on which a business rests depend increasingly on the disorderly and unpredictable process of new product development. The objectives of this study were to evaluate the key success factors of a telecommunications solution provider's new product development strategy and to explore the relationship between these key factors. The company was studied from two levels. The strategic level focussed on the corporate strategy, the role of management, organisational structure and organisational culture; while the project level concentrated on the NPD process, the staff involved and the information needed for NPD success. The relationship between the two levels was also investigated in relation to the company's NPD strategy. The results of this study showed that there is a very close relationship between the factors and that problems with one factor affect another. Whilst much research has been conducted in each of these areas independently, very few researchers in the field integrate all the different factors. The findings revealed that the company under investigation had more problems at the strategic level than at the project level. The strategic issues were found to be the basis of problems identified at the project level. en_US
dc.language.iso en en_US
dc.subject New product--Management. en_US
dc.subject Strategic planning. en_US
dc.subject Theses--Business administration. en_US
dc.title Key success factors of a telecommunications solution provider's new product development strategy. en_US
dc.type Thesis en_US

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