The media has had a significant impact on spreading environmental awareness internationally. The issues covered in the media can be seen as both representative of and an influence upon the heterogeneous public. This paper describes the environmental reporting in the South African provincial newspaper, the Natal Witness, and considers the results to both represent and influence South African environmental ideology. Environmental reporting in South Africa has been criticised for its focus on 'green' environmental issues. This criticism is rooted in the traditionally elite nature of both the media and environmentalists. However, both the media and environmentalists have been noted to be undergoing transformation. This research tests the veracity of assertions that environmental reporting is elitist, and has found that the assertions accurately describe reporting in the Witness. 'Green' themes are most commonly found, and sources and actors tend to be white and men. However, a broad range of discourses were noted, showing that the paper gives voice to a range of ideologies. These results hopefully will make a positive contribution to the environmental field by initiating debate, further studies, and reflection on the part of environmentalists, journalists, and academics on the relationship between the media and the South African environment.

Thesis (M.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2004.