The small legal enterprise has a role to play in the current market place. To maintain this position, it must be able to compete against the major players who offer any prospective customer the perceived benefits of a large firm and the corresponding security that this provides. It should be able to identify the external attacks on its livelihood and respond in such a way as to deter future claims to its market share. The small legal firm can compete against any competition; provided it has implemented adequate systems and the management and staff present a unified front with specific regard to customer satisfaction and maximisation of shareholder wealth. The effects that the proposed legislative changes may have on the organisation would at this point in time be mere speculation, yet the likelihood of this scenario becoming a reality should spur management and staff alike, to ensure their own future sustainability.

Thesis (MBA)-University of KwaZulu-Natal, 2005.