• Login
    View Item 
    •   ResearchSpace Home
    • College of Law and Management Studies
    • Graduate School of Business and Leadership
    • Masters Degrees (Graduate School of Business and Leadership)
    • View Item
    •   ResearchSpace Home
    • College of Law and Management Studies
    • Graduate School of Business and Leadership
    • Masters Degrees (Graduate School of Business and Leadership)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Scenario planning for future of cinema exhibition in South Africa.

    Thumbnail
    View/Open
    Marumo_Teboho_Clive_2006.pdf (9.776Mb)
    Date
    2006
    Author
    Marumo, Teboho Clive.
    Metadata
    Show full item record
    Abstract
    The cinema exhibition industry in South Africa is experiencing stagnant cinema attendances. The strategic planning approaches being utilized by management in this industry currently are not fully encompassing of the width and breadth of the challenges and opportunities inherent in this industry and have been unable to solve the problem of stagnant cinema attendances. The study used a combination of recent, innovative approaches to scenario planning as a strategic planning tool, along with quantitative research to determine the perceptions of industry professionals in order to chart a course for the future of the cinema exhibition industry in South Africa The major conclusions in this paper are that scenario planning can be used to plan for a profitable future in the cinema exhibition industry in South Africa because of the emphasis the technique places on the uncertainty inherent in the future and the degree of influence that external factors have on the future of this industry. Cinema exhibitors in South Africa have not sufficiently taken into consideration the drivers of cultural, social, economic, and technological change that will determine the relative place of cinema attendance in South Africa of tomorrow. The major recommendations are that cinemas should become more than just cinemas by evolving into multipurpose interactive public "meeting places" where watching films is but one of a range of leisure-time activities and that cinema exhibitors should fully embrace technological advances and the opportunities that they bring, and not view them as a threat.
    URI
    http://hdl.handle.net/10413/1805
    Collections
    • Masters Degrees (Graduate School of Business and Leadership) [858]

    DSpace software copyright © 2002-2013  Duraspace
    Contact Us | Send Feedback
    Theme by 
    @mire NV
     

     

    Browse

    All of ResearchSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsAdvisorsTypeThis CollectionBy Issue DateAuthorsTitlesSubjectsAdvisorsType

    My Account

    LoginRegister

    DSpace software copyright © 2002-2013  Duraspace
    Contact Us | Send Feedback
    Theme by 
    @mire NV