Rasool, Fathima.
Abstract:
Abstract This study seeks to investigate the challenges facing informal sector micro-enterprises in Newlands West , using the case study of female owned home-based dress making enterprises in the South West of Durban . The investigation , which aims at establishing the historical background to these micro-enterprises , their main activities and their viability , and the challenges they are facing , will be conducted in the context of the broader debate both in South Africa (SA ) and globally about the informal sector , to which micro-enterprises would arguably belong . This study of home-based enterprises . Many of these workers have set-up home-based micro-enterprises as a means of creating employment in order to sustain their livelihoods . The purpose of this study is thu s t o highligh t th e potentia l o f thes e micro-enterprise s t o creat e employmen t an d alleviat e poverty . Th e qualitativ e researc h metho d i s use d i n thi s study . In-depth , semi-structure d interview s usin g purposiv e samplin g wer e conducte d wit h te n owner-managers . Dat a wa s analyse d usin g th e constan t comparativ e metho d o f analysis . Th e conclusio n draw n fro m thi s stud y wa s tha t thes e micro-enterprise s receive d hardl y an y suppor t fro m th e loca l municipalit y o r provincia l governmen t t o gro w thei r businesses . Th e stud y als o foun d tha t ther e i s potentia l fo r thes e owner-managers , wit h appropriat e stat e support , t o gro w thei r businesses , mak e greate r profit s an d creat e jobs . Som e o f th e recommendation s offere d i n thi s stud y include : a syste m o f mentorshi p shoul d b e establishe d t o assis t informa l micro-enterpris e owner s improv e thei r busines s acumen . The y shoul d b e give n enterpris e suppor t a s non e o f th e 3 dressmaker s underwen t an y for m o f busines s training . Ther e shoul d b e developmen t o f th e followin g skills : Financia l management , productio n management , technica l training , marketin g an d sale s an d understandin g th e regulator y environment . ,
