An investigation on impulse buying behaviour among students at the University of KwaZulu-Natal.

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dc.contributor.advisor Gani, Abdul Sattar.
dc.creator Dlamini, Sindie. 2010-10-27T12:56:01Z 2010-10-27T12:56:01Z 2006 2006
dc.description Thesis (MBA)-University of KwaZulu-Natal, 2006. en_US
dc.description.abstract Impulsive buying is another form of consumption behaviour that seems to be occurring more frequently today. This behaviour has both positive and negative effects, therefore, caution should be taken when making consumption decisions. This study attempts to investigate impulsive buying behaviour among marketing students at the University of KwaZulu-Natal. It discusses factors that contribute to such behaviour, some of which were identified in a study conducted by Youn & Faber (2000). These factors include lack of control (impulsivity), stress and absorption. The study highlights cultural influences on impulse buying behaviour. It mentions the several differences between male and female consumers. According to Zhou & Wong (2003), retailers need to understand how they can attract and retain a significant share of consumer impulse purchases for market survival. Understanding consumer behaviour helps in the development of effective marketing communications (Bothma et. al 2002). A literature review conducted to gain insight and understanding on impulse buying behaviour. A survey questionnaire was used to collect data from fifty University of KwaZulu- Natal marketing students. Findings on the study highlight vast unplanned consumption behaviours.
dc.language.iso en en_US
dc.subject Consumer behaviour. en_US
dc.subject Customer relations. en_US
dc.subject Theses--Business administration. en_US
dc.title An investigation on impulse buying behaviour among students at the University of KwaZulu-Natal. en_US
dc.type Thesis en_US

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