Identity formation in contemporary society : the influence of the media on the formation of identity.

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dc.contributor.advisor Hayes, Graham.
dc.creator Protheroe, Claire.
dc.date.created 2009
dc.date.issued 2009
dc.identifier.uri http://hdl.handle.net/10413/138
dc.description Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2009. en_US
dc.description.abstract This qualitative study explores identity formation in contemporary society, through investigating the influence of the media on identity formation. The focus is on identity and what people attribute from the media as defining their view of themselves and their world. Seven people aged 25 to 35 years participated in individual, semi-structured interviews, specifically focusing on the participants’ media usage in their leisure time. The analysis revealed that the participants’ tendency to position themselves as agents that were immune to the media’s influence was reflective of the ideological discourse of the ‘self-contained’ individual. Evidently, the participants were unaware of the way(s) in which they had been interpellated to behave as subjects of an individual kind. The prevailing ideological discourse of individualism was challenged by highlighting the contradictions in the participants’ accounts. The analysis further confirmed that identity formation is a dynamic and contradictory process, and unavoidably shaped (even constituted by) history, culture, politics, and ideology. en_US
dc.language.iso en en_US
dc.subject Mass media--Social aspects. en_US
dc.subject Identity (Psychology) and mass media. en_US
dc.subject Theses--Psychology. en_US
dc.title Identity formation in contemporary society : the influence of the media on the formation of identity. en_US
dc.type Thesis en_US

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