Marketing/Branding Pietermaritzburg. An exploratory evaluation of the opinions and perceptions of residents and their levels of satisfaction or dissatisfaction towards the city.
Abstract
No abstract available.
Description
Thesis (M.B.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2006.
Keywords
Economic development--Pietermaritzburg., Marketing--Pietermaritzburg., Customer satisfaction., Theses--Management., Pietermaritzburg--Economic conditions.