The role of best practice in delivering company strategy : the case of Ster-Kinekor.
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Date
2006
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Abstract
The role of best practice in delivering Company Strategy-Brand Promise
delivering "Escape through Glamour," has become an issue for the management
of Ster-Kinekor as the competitive set in the entertainment arena, increases and
becomes aggressive. This has compounded by the digital explosion which has
made home entertainment sexy and raised the benchmark of picture and sound
quality. Prices are extremely competitive and this practice is supported by the
criminal element, i.e. Piracy.
The increase in live and televised sports entertainment, television entertainment in
general and outdoor activities has contributed to the pressure in growing revenue.
Ster-Kinekor has identified the new middle income segment as an opportunity for
growth and has identified perceived value of the entertainment format as a key
barrier. This is true for the Living Standard Measures (hereafter, LSM) 8, 9 and
10 segment of the market as well.
The need to increase the perceived value of the brand and the entertainment it
offers has been identified as a key issue by senior management. This study will
highlight the concepts of branding and best practice within a review of Ster-Kinekor
operational (best practice) interventions. This will be followed by a
detailed analysis and interpretation of 800 intercept interviews which will inform
the study concerning the market impact of the interventions. In addition, informal
interviews were held with various members of management.
Ster-Kinekor has introduced a number of initiatives, including a number of best
practice interventions under a project entitled "Good to Great." This interventions
are aimed at installing best practice within the business with the overall intention
of improving customer experience and thereby driving the bottom line. The study
therefore will analyse the impact of this these initiatives as intended by Ster-Kinekor
management.
In conclusion, the study will provide recommendations for consideration in order
to enhance the perceived value.
Description
Thesis (MBA)-University of KwaZulu-Natal, Westville, 2006.
Keywords
Organizational behaviour., Social media., Theses--Business administration., Branding (Marketing)