Communication or propaganda : what's the difference?
Tomaselli, Keyan G.
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The deterministic nature of the discipline of communications is revealed through ideological dimensions and the nature of propaganda. The myth of information neutrality is illustrated by examples, in particular two films produced by industry for labour relations purposes. The concept of total strategy, operating as a dominant ideology, has controlled communication in South Africa, although messages have not always been interpreted as intended. Communication needs to be seen in a theological sense, replacing domination by bottom-up dialogue.