Browsing Masters Degrees (Centre for Communication, Media and Society) by Advisor "David, Geraldine Michelle."
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From idea to implementation : an evaluation of the East Coast radio corporate advertising campaign : how does the station construct its audience? (2001)The research will investigate the East Coast Radio Corporate Advertising Campaign which ran from early 1996 through until the end of March 1998. The 'catch phrase' or title of the campaign was "Hot Days, Cool Waves". The ...