Browsing Masters Degrees (Information Systems and Technology) by Subject "Social media -- South Africa -- KwaZulu-Natal -- Marketing."

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Social media and its contribution to brand building with special reference to Generation Y.

Zondi, Thabile. (2014)

This study investigated the contribution of Social media to brand building, with special reference to a sample of Generation Y consumers in KwaZulu-Natal, South Africa. The study is based on four research objectives. ...