Repository logo
 

Consumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study.

Loading...
Thumbnail Image

Date

2003

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

No abstract available.

Description

Thesis (MBA)-University of Natal, Durban, 2003.

Keywords

Generic drugs--Public opinion., Consumers--South Africa--Attitudes., Brand name products., Theses--Business administration.

Citation

DOI