Identification and evaluation of the key factors affecting the sustainable export of clay products by South African clay brick manufacturers.
Mitchley, Mark Allan.
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The South African Clay Brick Industry has experienced major change in the last 9 years. Industry driving forces such as globalization, low industry growth rates and government policy changes have affected the local industry as have the bank interest rates and the relative weakness of the SA currency. These industry-driving forces have resulted in a number of local producers undertaking exports of products. The research underlying this report had a threefold objective: a) To identify the key factors affecting the sustainable export of clay products by SA producers. b) To evaluate the key factors affecting the sustainable exports of products by SA producers. c) To utilize the information gathered to identify the critical success factors that support or discourage export development in the Clay brick Industry. The key factors were also used to develop a export success model and assist the aspiring exporter through the process. In order to research the key success factors, it was necessary to firstly analyze modern business strategy and evaluate the chosen strategy. Thereafter, an industry analysis was carried out and the present situation within the industry evaluated. Research was conducted by means of a questionnaire and selected interviews with the industry. The results from the research make it possible to reach conclusions regarding critical success factors and specific factors that will assist the industry in its export drive. The research also identified a host of government -sponsored export incentives that will support the industry in growing exports. Finally, a number of recommendations were made that will go a long way in addressing industry challenges.