Strategic management at FBSDL (Pty) Ltd.
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The research at hand seeks to provide an answer to the following business problem: How should FBSDL (Pty) Ltd define, develop and maintain an effective Strategic Management System to ensure the long-term survival and sustainable growth of the company? After setting out the background of the company and the motivation for the research, a model for strategic management is developed including five main elements. These are the strategic Intent, Position, Choices, Implementation and Performance. This theoretical model is then converted into a questionnaire that is used as a tool for collecting information about the company relating to the various aspects of strategic management. Information is obtained via the analysis of company data, interviewing of relevant personnel and passive observation of company practices. The company data is evaluated against the theory together with an assessment of how well suited the status quo is to emerging internal and external conditions. Finally, recommendations are made for the enhancement of the strategic management of the company - satisfying the ultimate objective of the study.