An evaluation of the roles and responsibilities of a product manager in the pharmaceutical industry.
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Product managers typically have job descriptions listing their duties and responsibilities. These itemized lists identify the requirements of the job and are used to measure the product managers' success. They provide the what of the job, but they don't always include the how. ( Gorchels, 2003, p1) The objectives of the research was: - To determine best practices for product managers to perform their roles in the pharmaceutical industry - To evaluate current beliefs and practices of product managers regarding their roles and responsibilities in the pharmaceutical industry. - To establish ways to improve poor practices and provide guidance to product managers in the pharmaceutical industry. The study was conducted amongst product managers in a leading pharmaceutical company. The findings indicated that there some problems were experienced in the company .It was also evident that while there were some good practices in the division, poor methods of practice were also being conducted by the product managers. Implementing the recommendations proposed may enable the product managers to successfully perform their relevant roles and effectively execute their responsibilities within the pharmaceutical industry.