A study of the market feasibility of an alternative filing system.
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Regency, a manufacturer of stationery and paper related products, invented a novel file, designed with many (from two to seven) intemal leaves or segments. This created an effect of having many files within a file -or "files within a file" concept. A patent was secured to protect the design and a trademark called "PIGGYBACK FILES" was registered. To determine the potential business opportunities, in terms of market share and profit that could be realised, Regency conducted a marketing survey with respondents from different industries and was encouraged by the findings, in that the inventive Piggyback file was well liked and found to be innovative, with highly functional features. It was now up to Regency to expedite and develop a marketing strategy to exploit the business opportunities.