A competitive strategy for Kagiso Khulani Supervision Food Services.
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Date
2003
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Abstract
The purpose of this study is to establish the most appropriate competitive strategy for Kagiso Khulani Supervision Food Services, a division of the Compass Group SA in KwaZulu-Natal. This dissertation is in the form of a case study, with an electronic survey used as an instrument to gather information on the competitive environment facing the Compass Group SA. A literature review of strategic management principles has been conducted. Emphasis has been placed on the evaluation of the internal and external environment, and the generation of strategies to deliver competitive advantage. The survey conducted is used to gain an understanding of the external position of the firm. Evaluation of the internal environment has been against the model suggested by Campbell, Stonehouse and Houston, 2002, in "The Strategy Circle". To conclude the study recommendations are made based on the evaluation, answering the question "What is the most appropriate competitive strategy to be adopted by Kagiso Khulani Supervision Food Services in KwaZulu-Natal, to retain existing business and be awarded new contracts."
Description
Thesis (MBA)-University of Natal, Durban, 2003.
Keywords
Theses--Business administration., Food service., Food service--Strategic planning.