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dc.contributor.advisorPoovalingam, Kasthuri.
dc.creatorCebisa, Zwelakhe Erick.
dc.date.accessioned2010-10-27T08:57:24Z
dc.date.available2010-10-27T08:57:24Z
dc.date.created2007
dc.date.issued2007
dc.identifier.urihttp://hdl.handle.net/10413/1477
dc.descriptionThesis (M.Com.)-University of KwaZulu-Natal, 2007.en_US
dc.description.abstractThis research investigates the role of brands in the advertising of beauty products. This study was conducted at tertiary institutions in the Durban Metropolitan Area. Since, students are believed to constitute a large market for consumer goods, especially beauty products, the study also seeks to determine consumption patterns and preferences of brands of beauty products by students at tertiary institutions. Using a survey-based study, the results of the survey highlights the importance of the branding of beauty products in promoting sales, loyalty and preference for various brands. The findings suggest that marketers' should continue to provide information to consumers about their beauty products, so that their benefits and functions are constantly emphasized, without exaggerating the claims of the brands. It has also emerged that detailed instructions on the use of beauty products and the frequency of their use be clearly indicated on their labels. This study has also revealed that brands of beauty products entrench the image of the company through its truthful advertising.
dc.language.isoenen_US
dc.subjectBrand choice.en_US
dc.subjectBrand name products.en_US
dc.subjectMarketing.en_US
dc.subjectTheses--Management studies.en_US
dc.title"The role of brands in the advertising of beauty products."en_US
dc.typeThesisen_US


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