Measurement of the methodology and effectiveness of the Caltex's training program at Canadian Motors.
Goolam-Mahomed, M. S.
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Caltex have successfully implemented a training programme (Appendix O) designed in New Zealand where it has shown various levels of success. Based on those successes Caltex want to role out this programme to the rest of the world. The home country is imposing its training schedule on the host country. The Caltex training programme is designed with the premise that one size fits all. Thus the assumption is drawn that the needs and habits of motorists and employees in one country are the same, as in other countries. The reliability of service delivery is often totally within the control of front line employees. When service deteriorates or fails, employees are essential for setting things straight and using their judgement to determine the best course of action for service recovery. The responsiveness of front line employees directly influences customer's perception through their eager willingness to serve customers. The assurance of service quality is highly dependant on the employee's ability to communicate their credibility and to inspire trust and confidence. Empathy to consumers needs shows that the employees are caring and attentive. This attitudinal study is intended to show that the Caltex training program of frontline staff will have a positive impact on customer satisfaction levels. The study aims to show that training and development of frontline staff in a South African context needs more than a general approach but also requires staff assessment and a practical on the job focus.