The practice of marketing strategies by national fresh produce markets in South Africa.
Nobandla, Zamantungwa Clara.
MetadataShow full item record
Fresh produce markets have long been lauded as a vital yet declining part of the price-determining function and distribution of fresh produce by the agricultural industry in South Africa. However, an investigation carried out by the Section 7 Committee on the Johannesburg Fresh Produce Market in 1998, which is synonymous with all fresh produce markets, clearly indicates the different meaning the word marketing holds for markets as has been defined by many marketing scholars. The research problem in this study identified the need to establish the practice of marketing strategies exercised by national fresh produce markets in South Africa, and to re-evaluate the environment within which these strategies are implemented. A qualitative research study was conducted with twenty two national fresh produce markets in South Africa by means of semi-structured questionnaires that were administered via telephone. A total of two out of the twenty two markets operating in South Africa participated in the study. The data collected from the investigation was successful in indicating the type of marketing strategies the two markets are currently employing. Further to this, the enquiry revealed that national fresh produce markets realise the vital role they play within the South African economy. Thus, they foresee a long and bright future ahead for their existence.
Showing items related by title, author, creator and subject.
A study of the effect of STRATE (Share Transaction Totally Electronic) equity/electronic settlement in the South African market and the position of STRATE in emerging/world markets, 2000-2002/3. Bhabha, Goolam Hoosen. (2003)Formalised markets for the trading of securities have been impacted upon to the same degree as other business entities by the advent of electronic commerce. Globalisation has furthermore forced these markets to adapt their ...
Market reform, contestability and determinants of the Maize Board-Miller marketing margin in the South African maize industry. Vigne, William James Frederick. (1996)The dissertation analyses market reform in the South African Maize Industry at two levels. Firstly, aspects of the theory of contestable markets are used to analyze maize grain marketing reform and identify what measures ...
Cattle production, commercialization and marketing in smallholder farming systems of South Africa : impacts and implications of livestock extension and market transaction costs. Ndoro, Jorine Tafadzwa. (2015)The lagging performance of agriculture in sub-Saharan Africa over the past four decades has been attributed to the underlying agro-ecological and market access conditions. Regions with high agricultural potential are often ...