Motivation and its impact on job satisfaction at Toyota finance department.
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Date
2014
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Abstract
Toyota operates in a dynamic and competitive environment. Local and economic
factors have a direct impact on the business. There has been a slowdown in car
sales, due to higher interest rates, higher car prices and slow growth in the
economy, locally. Internationally, Toyota has to compete with other car
manufacturers based on quality and cost effectiveness. Therefore, Toyota has
renewed its focus on cost cutting measures, by trying to identify efficiencies within
processes and savings via procurement. Toyota has recognised that its finance
employees are the key to driving this process. It is therefore imperative that
Toyota manages the focus and energy of its finance department, so as to achieve
its goals. The purpose of this study was to investigate factors affecting motivation
and its impact on job satisfaction, in the Toyota finance department. A qualitative
research approach was used for the purpose of this study. In-depth interviews
were held with fifteen employees, to gain an understanding of their perceptions of
motivating factors and, their levels of motivation and job satisfaction. Data was
analysed using thematic analysis. The findings of the research indicated that
culture, leadership style and facets of work, were significant motivating factors.
The study also identifies other factors that had an impact on motivation. The study
found there to be a strong link between motivation and job satisfaction. The study
concluded with recommendations on how to improve motivation levels at Toyota
finance department i.e. changes in work design, leadership style and culture were
required.
Description
MBA University of KwaZulu-Natal, Durban 2014.
Keywords
Toyota South Africa., Finance departments -- Job satisfaction -- South Africa., Employee motivation -- South Africa., Theses -- Business administration.