Leadership and productivity : a case study of New Age Beverages.
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Date
2012
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Abstract
Employee engagement and engaging leadership are subjects receiving attention from
organisations. The link between employee morale, motivation and business productivity is
important as well managed organisations can derive benefit from such linkages. The aim
of this study was to determine whether the engagement models, leadership practices and
tools utilised by New Age Beverages (NAB) had impacted positively on the morale and
motivation of NAB employees. The study also considered whether there was a positive
correlation between morale and motivation of employees in relation to overall business
productivity. A probability sample of 50 employees and managers were drawn from a
population of 120 employees. The sample frame was drawn from the NAB employee
database.
A questionnaire which was comprised of 25 quantitative and 5 qualitative questions was
used to elicit information from management and employees at NAB. Data mining was
conducted to determine trends with regards to quantitative data over the past 3 years
relating to Human Resource Key Performance Indicators. The evidence confirmed that
engaging leadership has a positive impact on the morale and motivation of NAB staff. It
also confirmed that employees perceived a positive correlation between leadership tools
and practices such as integrated management practices and “on the level” conversations on
the morale and motivation of staff at NAB. Data mining evidence confirmed that
integrated management practices resulted in compliance and quality levels increasing to
100% in year 3, machine efficiency and cases produced increased from 78% to 89% and
77% to 91% respectively, proving a positive correlation between employee morale,
motivation and business productivity.
Key recommendations being for NAB to focus on lower scoring areas, such as trust levels
between leadership and management on one hand and employee development on the other,
in order to gain further benefits from their programmes. It is suggested that a qualitative
study be undertaken.
Description
Thesis (MBA)-University of KwaZulu-Natal, Durban, 2012.
Keywords
Employee morale., Employee motivation., Theses--Business administration.